Internaco, a leading company in the green care machinery market, has taken a bold step into the digital age by adopting digital business cards. Here’s a look at their journey and how this change has impacted their business.
Who would have thought that simple business cards could transform the way a company connects with its clients?
Internaco, a leading company in the green care machinery market, has taken a bold step into the digital age by adopting digital business cards. Here’s a look at their journey and how this change has impacted their business.
“We realized that the world was changing. Immediacy and sustainability have become essential in our industry,” shares Adela Barquín, head of the company’s digital business card initiative.
Based in Ordes, A Coruña, Internaco has a team of 150 professionals driven by sustainability and innovation. Their commitment to continuous improvement led them to explore new ways to connect with clients in an increasingly competitive market.
They decided it was time to let go of physical cards, which often got lost, damaged, or quickly became outdated. Isn’t it great to instantly share your information without worrying about forgetting your cards at home? This simple decision has allowed Internaco to adapt swiftly to modern demands.
“From day one, the process was quick and easy, with fantastic communication,” says Adela.
Transitioning to digital business cards was not just about technology; it was also about the user experience.
Internaco found these cards to be intuitive and easy to use, so even those less tech-savvy could handle them with ease. To make sure all employees, regardless of their comfort level with technology, felt at ease, Internaco offered onboarding sessions to walk through the digital cards’ functionality. This ensures every team member can share their contact details effectively and securely, strengthening internal communication.
At INNOCard, we understand that moving from analog to digital can feel challenging. That’s why we designed a simple, clear, and efficient implementation process that not only eases this transition but also boosts your professional networking to levels you never imagined.
“There were people in our company who weren’t used to digital tools, but over time they’ve realized how easy the cards are to use,” explains Adela.
A common concern for many companies, especially large ones, is whether implementing new technologies will create complications. This experience shows that the process is accessible to people familiar with digital tools and designed to allow any employee, regardless of their tech level, to easily share their contact information. To make sure everyone was comfortable, INNOCard provided onboarding sessions explaining the digital cards in detail. This ensured every team member could use the tool effectively, strengthening communication within the company and removing technological barriers.
Adela highlights an important point that aligns with Internaco’s mission: “Today, the waste created by physical cards in many companies should be a primary reason to go digital.”
At a time when every small effort counts, Internaco has taken the lead in reducing their carbon footprint and cutting costs, all while embracing a broader vision of sustainability.
This commitment goes beyond economic benefits, positioning Internaco as a leader in its industry, capable of attracting clients who value environmental responsibility.
Internaco’s story is living proof that digitalization can unlock a company’s full potential. By adopting digital business cards, they’ve enhanced connectivity, reduced their environmental impact, and optimized their resources.
