In an industry like insurance, where innovation often feels like an uphill battle, AURA Seguros has taken a bold step forward by adopting INNOCard’s digital business cards.
“If I had to leave a Google review, I’d rate you between four and a half and five stars,” says Aleix. “There’s always room for improvement, but the experience so far has been excellent.”
In an industry like insurance, where innovation often feels like an uphill battle, AURA Seguros has taken a bold step forward by adopting INNOCard’s digital business cards.
AURA Seguros, a specialist in funeral insurance with a network of over 500 agents across Spain, has embraced digitalization as a smart solution to streamline contact management and elevate its brand image.
“The marketing department used to collect the details, design the cards, and slap together a rough Excel sheet to create the templates before sending them off for printing,” explains Aleix, an HR technician.
Before INNOCard, managing business cards at AURA Seguros was anything but smooth.
While the process was familiar, it came with significant downsides: inefficiency, potential for errors, and the inability to update information quickly.
The outcome? An inefficient and costly system
The traditional approach led to unnecessary expenses on printing and resources—not to mention the time lost to manual data handling.
“It’s as simple as adding a team member, entering their details, and you’re done,” Aleix says enthusiastically.
The introduction of INNOCard was a game-changer. Thanks to the platform’s intuitive interface, the company swiftly transitioned to digital cards, simplifying the entire process of creating and managing them.
With quick onboarding sessions and Aleix’s leadership, the entire team was trained without a hitch. What could have been a chaotic transition turned out to be remarkably smooth.
A shift in mindset played a critical role. Once employees experienced the convenience of having their business cards on their phones, any resistance faded away.
“Most of the team already has their card stored in their wallet, which makes everything so much easier,” Aleix points out.
“We’re aiming to be more sustainable,” Aleix explains. “Less paper means less waste. Every small step counts, and we’ve noticed that clients view this as a sign of innovation.”
Since implementing INNOCard, AURA Seguros has seen significant improvements. While specific data on contact management isn’t yet available, Aleix notes that new employees are enthusiastically adopting the digital cards.
But the impact isn’t just operational—it’s strategic.
“Some clients have mentioned that they see our company as more modern and tech-forward,” Aleix adds. “That’s exactly what we’re striving for: to be seen as innovators in a sector that often feels stuck in the past.”
AURA Seguros’ satisfaction with INNOCard is evident.
“If I had to leave a Google review, I’d rate you between four and a half and five stars,” says Aleix. “There’s always room for improvement, but the experience so far has been excellent.”
By adopting digital business cards, AURA Seguros is setting a new standard in an industry ripe for innovation. Digitalization has not only optimized their processes but also strengthened their image as a modern, responsible brand.
AURA Seguros’ story is proof that transformation is possible, even in the most traditional sectors. Is your company ready to follow their lead?
