Grupo PDR, a family-owned company based entirely in the Canary Islands and specializing in distributing products for the HORECA sector and the food industry, has revolutionized the way it manages business cards.
In an increasingly digital and environmentally conscious business world, Grupo PDR, a family-owned company based entirely in the Canary Islands and specializing in distributing products for the HORECA sector and the food industry, has revolutionized the way it manages business cards.
With INNOCard, they have not only optimized contact management but also delivered a clear message of commitment to sustainability. Goodbye, paper; hello, efficiency and innovation.
The result? Significant savings, a more modern image, and most importantly, a positive impact on their "paperless" strategy. Discover how this change has transformed the way they do business.
"This has been a huge step forward because previously, salespeople had to request cards from the purchasing department, who then ordered them from the supplier. But sometimes, some wouldn’t get enough while others had extras—it was a cumbersome process," says Pedro Díaz-Reixa, Managing Director of Grupo PDR.
Before adopting INNOCard, managing paper business cards was a long and tedious process.
Sales representatives would request cards from the purchasing department, which in turn would place orders with suppliers.
This process caused delays, often resulted in shortages, and led to unnecessary expenses. A lack of control and administrative complexity were constant challenges.
"The transition was really smooth and easy. With INNOCard, you have your own management system where you can see all employees and update their information," Pedro explains.
Switching to digital business cards was surprisingly straightforward. The implementation process was seamless, and using INNOCard has greatly simplified management.
Each salesperson now has access to their own digital card and can update their details easily via the platform, significantly streamlining the process.
"I don’t remember the exact costs, but the savings were substantial. However, cost wasn’t the primary reason for the decision—it was about being more environmentally responsible as part of our 'paperless' strategy," Pedro emphasizes.
While the cost savings were significant, they weren’t the main motivator behind the change.
Grupo PDR aimed to be more environmentally responsible and align with their "paperless" strategy. Adopting digital business cards not only reduced paper usage but also marked a key step in their sustainability commitment.
The adoption of INNOCard has transformed how Grupo PDR manages contacts.
Previously, gathering contacts at events and trade shows was disorganized, making follow-ups difficult. With INNOCard, salespeople can now manage contacts efficiently directly from the app.
"Through the app, you can manage contacts collected at events, trade shows, and meetings. It’s amazing," adds Pedro.
International trade shows have showcased the impact of this digital system.
Suppliers were often impressed by the company’s efficient digital card process.
"At almost every international trade show, suppliers were amazed by the system and asked where we implemented it," Pedro recalls.
Digitalizing business cards has also enhanced how clients perceive the company.
Handing over a digital card now positions Grupo PDR as a modern and well-organized business.
"We’re seen as a much more digital, well-managed company," Pedro states.
The response from both employees and clients has been overwhelmingly positive.
Employees have embraced the digital shift, with some even competing to deliver the most digital cards, incentivized by rewards for top-performing salespeople.
"The feedback has been fantastic. We even created a prize for the salesperson with the most digital card deliveries," Pedro notes.
"INNOCard has definitely had a very positive impact, and we’re continuing to work toward a more digital and responsible future," Pedro concludes.
Grupo PDR has shown that embracing digital transformation not only improves efficiency and reduces costs but also enhances the company’s image in sustainability.
With INNOCard, they’ve made innovation and environmental responsibility two key pillars of their business strategy.
